Cloaked vs. DeleteMe: Which Privacy Service Should You Choose?

Data brokers and people-search sites collect and resell your name, address, and other personal details, often without you ever agreeing to it. DeleteMe and Cloaked are two of the more established data removal services built to get that information taken down, but they go about it in different ways. DeleteMe sticks to data removal and backs it with human-reviewed reports. Cloaked folds removal into a broader bundle that also includes aliases, a VPN, and identity theft insurance.

We compared both on price, how much they actually cover, how transparent they are about their claims, and what else you get for your subscription, so you can figure out which one is worth your money.

Quick Comparison

Price Comparison

The comparison table above gives you the headline numbers, but neither service prices itself with a single flat rate. Both scale by how many people you’re covering and, in DeleteMe’s case, by how long you’re willing to commit. Here’s the full breakdown.

The most obvious difference is billing flexibility. DeleteMe doesn’t offer a monthly plan at all. You’re committing to at least a full year upfront, while Cloaked lets you pay $12.49 a month with no long-term commitment. If you just want to try a service for a month before committing further, that’s a real point in Cloaked’s favor, and it’s worth counting as a real downside of DeleteMe’s pricing structure.

That said, the lack of a monthly option matters less than it might seem. DeleteMe’s pricing is built around the assumption that you’ll stick with the service for a while, and the numbers back that up. Its best rate only shows up on the two-year plan, at $8.71 a month for an individual. That’s cheaper than anything Cloaked offers, including its own annual rate of $9.99 a month. Data removal isn’t a one-time fix. Brokers re-list your information over time, so the whole point of the service is staying subscribed long enough for ongoing monitoring and resubmission to actually pay off. Judged against that reality rather than a one-off purchase, DeleteMe’s structure rewards exactly the kind of commitment the product is designed for. Cloaked doesn’t offer a two-year option at any price to match it.

For couples and families, the picture is more mixed. Cloaked’s one-year annual pricing is cheaper than DeleteMe’s one-year plans across both tiers, $14.99 versus $19.08 a month for two people, and $24.99 versus $27.42 a month for four. If you’re only comparing one-year commitments, Cloaked wins on price for multi-person plans. But since DeleteMe doesn’t publish two-year Couple or Family rates the way it does for Individual plans, that comparison is limited to what’s actually available at each commitment length rather than a true apples-to-apples match.

Winner: Split decision. Cloaked is cheaper and more flexible for shorter commitments, especially for couples and families. DeleteMe is cheaper for individuals willing to commit for two years, which lines up better with how a data removal service is meant to be used.

Data Removal Coverage

DeleteMe advertises removal from 950+ data broker and people-search sites, and publishes its full list publicly, so you can actually see which sites it covers before subscribing. Cloaked advertises removal from 1,000+ sites, which sounds like the larger number. But only 350+ of those are actual data brokers and people-search sites. The remaining 700+ are general company and retailer websites rather than the kind of sites most people are trying to get their information off of. That means DeleteMe’s 950+ figure, all of it dedicated data broker and people-search coverage, is substantially larger than Cloaked’s real broker count once you strip out the padding.

That doesn’t make Cloaked’s other 700+ sites worthless. General company and retailer accounts can still expose your name, address, and purchase history if one of those companies suffers a breach or sells customer data, so removing yourself from them isn’t nothing. It’s just a different kind of protection than targeting the data brokers actively packaging and reselling your information, which is the more direct threat most people are trying to address when they sign up for a service like this.

On the DeleteMe side, that precision held up under our own testing. When we tested DeleteMe directly, that published broker list matched what we actually saw show up in our privacy reports. That’s the kind of consistency you want to see before trusting a coverage number at all. DeleteMe also offers custom removal requests for sites outside its standard list, something Cloaked doesn’t support. No removal service, no matter how large its list, covers every site where your information might show up. The ability to flag a specific listing yourself and have a human act on it is a real safety net. If you’ve already found your information somewhere unusual, that gap alone could be reason enough to lean toward DeleteMe.

Winner: DeleteMe. Its coverage is both larger and more precisely defined than Cloaked’s, which mixes real data brokers with general websites to reach its headline number.

Verification and Transparency

Neither DeleteMe nor Cloaked has commissioned an independent third-party audit of its removal claims. DeleteMe does hold a SOC 2 Type II audit, but that certifies its data security and handling practices, not its broker coverage or removal effectiveness. That said, DeleteMe is considerably more transparent about what it actually covers. It publishes its complete list of data broker sites, so you can verify coverage yourself before paying anything.

Cloaked publishes its own privacy policy stating it doesn’t sell user data, and outlines how your information is used internally to power its aliases and removal requests. That’s a real commitment, but it’s a self-reported policy rather than something an outside auditor has checked. That’s a different kind of assurance than DeleteMe’s SOC 2 certification. Cloaked also doesn’t offer the same level of detail about which of its 1,000+ sites fall into which category, which is part of why its coverage claim is harder to independently verify. Between the two, DeleteMe’s published broker list is the more useful thing to actually check before subscribing. In our experience testing data removal services, a list you can check anytime tends to matter more day to day than a one-time audit stamp you have to take on faith.

Winner: DeleteMe. It hasn’t been independently audited either, but its published broker list makes its coverage claims easier to verify than Cloaked’s.

Remove Your Data

Links to Incogni

Incogni’s coverage and removal claims are verified by Deloitte, something neither DeleteMe nor Cloaked can currently claim.

What Else Each Service Offers

DeleteMe stays narrowly focused on data removal. Beyond automated and custom removal requests, its main extras are quarterly privacy reports and support over email, chat, and phone. When we tested it, our first report arrived within about a week, with new reports every quarter after that, giving us a consistent record of what had been removed and what was still in progress.

Cloaked takes the opposite approach, bundling data removal in with a much wider set of tools.

• Unlimited masked phone numbers and email aliases
• A built-in VPN
• A password manager with an AI-assisted password changer
• Dark web and Social Security number exposure monitoring
• Identity theft insurance up to $1 million per member, with restoration specialists

If you want a single subscription that covers more than just data removal, Cloaked’s bundle is the more complete package. If you’d rather use dedicated tools for your VPN and password manager and just want the removal service to focus on removal, DeleteMe’s narrower scope isn’t a weakness. Our advice is to only pay for Cloaked’s extras if you’d actually use them. Paying for a VPN or password manager you never open erases whatever price advantage the bundle offers.

Winner: Cloaked. It packs in far more privacy and security tools for a similar starting price, even though DeleteMe remains the stronger choice for the specific job of removal.

Bottom Line

For most people whose main goal is getting their information off data broker and people-search sites specifically, DeleteMe is the stronger choice. Its broker list is larger, published in full, and backed by human reviewers who verify what’s actually been removed, while Cloaked’s larger-sounding 1,000+ figure is mostly padded with general websites once you look closely.

If data removal is the reason you’re comparing these two services in the first place, DeleteMe is the better pick. For the full hands-on breakdown, read our DeleteMe review, see our Cloaked review for a closer look at everything else in its bundle, and check out our Incogni review if independently verified coverage matters most to you. If none of the three feels like the right fit, our best data removal services roundup covers the rest of the field.