Aura Identity Theft Protection Costs and Pricing
We assessed Aura's pricing to see if its features justify its premium costs.
- Criminal and court records monitoring
- Monthly credit scores
- $1 million identity theft insurance reimbursement maximum
Aura is known for its comprehensive identity theft monitoring packages, and it measures up against even the most affordable competitors.
- Affordable plans starting at $12 per month
- Financial fraud monitoring service that pulls information from all three major credit bureaus
- Secure personal data storage with military-grade encryption
We’re geeky about digital security, so of course, we’re staunch advocates of identity theft prevention plans. But we get it; it takes time to research the ins and outs of identity theft prevention, and time is money. Rest assured, we’ve done the research to help you get the most bang for your buck.
In this article, we’ll dive into Aura’s pricing, how it measures up to other identity theft protection services we’ve tested, and whether we think an Aura plan is worth it.
Subscription Options and Pricing
Want identity theft protection for just a little over $7 per month? That is possible with Aura. They offer comprehensive identity protection inclusive of identity monitoring, credit monitoring, financial monitoring, and device protections (VPN, password manager, safe browsing, etc.). So how does it work?
First, you’ll choose between the Individual, Couple, and Family plans. The names of the plans are indicative of how many individuals are covered per plan — one adult for Individual, two adults for Couple, and five adults plus unlimited children for Family. All those three plans offer the same set of features, so really, all you have to do is choose the right plan for the number of people you want to protect.
A quick note on the Family plan: In addition to the features included in the Individual and Couple plans, the Family plan comes with SSN monitoring for an unlimited number of children living in the household plus parental control features. Those features propel Aura to the top of the best identity theft protection services for families.
How Much Does It All Cost?
Now let’s talk about pricing. We mentioned earlier that you can get identity protection for just a little over $7 per month, and that’s possible through the Family plan if you pay yearly. That’s the thing about Aura’s plans. The more people you protect per plan, the cheaper it gets. And if you go with a yearly subscription, you’ll be able to save even more.
Here’s a breakdown of Aura’s pricing.
|Number of adults protected||1||2||5|
|Number of children protected||0||0||Unlimited|
|Average monthly cost per adult member (yearly plan)||$12||$11||$7.40 (assuming five adult members are on the plan)|
As mentioned, Aura plans offer almost the same features. The only exception is the Family plan, which also offers child SSN monitoring and parental controls. Other than those, you’ll enjoy the same benefits and protections regardless of which plan you choose.
|Features and pricing||Individual||Couple||Family|
|Online account monitoring||Yes||Yes||Yes|
|Personal info and SSN monitoring||Yes||Yes||Yes|
|Removal of info from data brokers||Yes||Yes||Yes|
|Identity verification monitoring||Yes||Yes||Yes|
|Home title monitoring||Yes||Yes||Yes|
|Criminal and court record monitoring||Yes||Yes||Yes|
|Lost wallet remediation||Yes||Yes||Yes|
|Bank account monitoring||Yes||Yes||Yes|
|Financial transaction monitoring||Yes||Yes||Yes|
|Monthly credit score updates||Yes||Yes||Yes|
|Annual credit reports||Yes||Yes||Yes|
|Child SSN monitoring||No||No||Yes|
|Identity theft insurance||Up to $1,000,000||Up to $1,000,000 per adult member||Up to $1,000,000 per adult member|
|Antivirus||Up to 10 devices||Up to 10 devices per adult member||Up to 10 devices per adult member|
|VPN||Up to 10 devices||Up to 10 devices per adult member||Up to 10 devices per adult member|
|Safe Browsing||Up to 10 devices||Up to 10 devices per adult member||Up to 10 devices per adult member|
FYI: Aura covers everything from identity monitoring, credit monitoring, financial transactions monitoring, identity theft insurance, and identity restoration. You won’t have to worry about picking the right plan with the right features, as all Aura plans offer the same comprehensive protections.
How Aura Compares to Other Identity Monitoring Plans
Aura can come off as expensive because it has plans that cost as much as $50 per month, but if you break down what’s included in those plans, you’ll realize that Aura is actually one of the more affordable options.
Let’s compare it, for example, to Zander Insurance, which offers some of the most affordable plans we’ve seen at $6.75 per month per individual. That plan includes robust identity protection, but lacks credit monitoring of any kind and device protections. To get basic monitoring and device protections from Zander, you’ll actually need to shell out $9.99 per month.
Aura, on the other hand, offers far more detail-oriented identity theft protection for as low as $7.40 per month per individual if you go with the Family plan and pay yearly.
Now, if you’re looking for an identity theft protection plan just for yourself, Aura is still one of the most practical options. Let’s compare it to PrivacyGuard, which for $25 per month, offers credit and identity monitoring. PrivacyGuard’s Total plan features are actually very similar to Aura’s Individual plan, only it’s almost twice as expensive. The only leg up it has on Aura is that it includes child SSN monitoring; whereas with Aura, you need to be on the Family plan to get that monitoring feature.
It’s clear that Aura is a unicorn in the identity theft protection industry. It’s affordable, yet very comprehensive. There’s a premium feel to the service it offers, yet it charges next to nothing.
For more industry comparisons, check out the table below.
|What’s included||Aura Individual plan||IdentityIQ Secure Pro plan||LifeLock Ultimate Plus plan||PrivacyGuard Total Protection plan|
|Social Security number/password monitoring||Yes||Yes||Yes||Yes|
|$1 million in ID theft insurance||Yes||Yes||Yes||Yes|
|Number of devices protected||Up to 10||10||Unlimited||N/A|
|Financial fraud monitoring||Yes||Yes||Yes||Yes|
|Number of credit bureaus monitored||3||3||3||3|
|Credit score updates||Yes||No||Yes||Yes|
|Lost wallet assistance||Yes||Yes||Yes||Yes|
|Home title and address monitoring||No||Yes||Yes||Yes|
|Criminal and court records scanning||No||Yes||Yes||Yes|
|Junk mail reduction||No||Yes||No||Yes|
|Monthly subscription cost||$15||$22||$30||$25|
|Cost when billed annually||$144||$225||$300||N/A|
|Monthly cost with annual plan||$12||$18.75||$25||N/A|
In terms of costs for individual plans, we think Aura is right where it should be. And since losses from identity fraud climbed to $56 billion in 2020,3 we think a plan with Aura is well worth the investment. To learn more, read our Aura review.
What We Liked About Aura
Aura covered all our bases without breaking our bank accounts, and it even offered some perks that made it stand out from its competitors. Here’s what we liked about Aura.
- One-stop shop: With comprehensive identity theft, financial fraud, and network protection, Aura is a one-stop shop for our personal security. While its Basic plan offers simple identity theft coverage at just $10 a month, Aura’s biggest flex is its scope. It’s got our whole world in its hands, from Social Security number monitoring to dark web scanning to triple-bureau financial fraud monitoring.
- 60-day money-back guarantee: We’re more comfortable purchasing items when we can return them, and that includes identity theft coverage. Naturally, we were thrilled that Aura offered us a 60-day guarantee when we purchased an annual plan. If we weren’t satisfied with our plan within 60 days, we could give Aura a call and receive a refund.
- Information security: Aura allowed us to log in to its mobile app using Touch ID. It secured our information using 256-bit AES (Advanced Encryption Standard), the encryption standard that banks and the U.S. military typically use.
- Industry-standard insurance package: Aura’s $1 million maximum in identity theft coverage isn’t anything special, but it checks the box.
- Military-grade antivirus and VPN on each plan: Aura offered us military-grade encryption to hide our online information from cybercriminals. Antivirus software protected us from malware and viruses, which included ransomware, adware, spyware, Trojan viruses, and computer worms. Aura’s VPN encrypted our internet traffic, concealing our information from our internet service provider.
LEARN MORE: It’s important to protect your devices with both antivirus and VPN software, so look for an identity monitoring plan that offers both.
How To Cancel Your Aura Subscription
We’ve all had buyer’s remorse before. Given Aura’s annual subscriptions that can cost several hundred dollars, it’s natural to wonder if and how you can get out of the service in case you change your mind. Well, it’s pretty easy actually. You can either call 1-855-712-0021 and tell them you want to cancel, or log into your Aura dashboard and cancel your subscription from there.
You could also get a full refund if you cancel within 60 days of your enrollment. We recommend testing Aura’s features extensively during those 60 days to find out if it’s really the right identity theft protection service for you. Beyond the 60 days, you can still cancel Aura, but you won’t get a refund. Instead, your subscription will remain active for the remainder of the time you’ve paid for. Once that’s over, Aura will stop monitoring for you.
In terms of identity theft and financial fraud protection tools, Aura has flown under the radar, but we don’t think you should overlook its plans. We love its all-encompassing security capability options — who doesn’t love the idea of having white-glove investigators at the ready in case of a fraud crime?
While Aura doesn’t market itself as the cheapest option, it stacks up well against comparable providers that offer similar services. And the 60-day guarantee helps us feel even better about our purchase. While we think Aura’s prices make sense, if you’re looking for a different option, check out our article on this year’s best identity theft protection services to shop around.
There’s a lot to take in about Aura’s plans and pricing. Here are some frequently asked questions.
What is Aura?
Aura is an identity theft and financial fraud protection company that monitors your devices, finances, and personal information.
How do I cancel my Aura account after 60 days?
To cancel an Aura account and qualify for the 60-day money-back guarantee, you have to call its customer support at 1-855-712-0021. Another option is to sign into your Aura dashboard and cancel from there. If you cancel within 60 days of your enrollment, you’ll get a full refund of your annual membership cost. This applies to anyone who paid for an annual plan.
How does Aura keep my information safe?
Aura keeps your information safe using military-grade encryption technology. Your information is secured with 256-bit AES (Advanced Encryption Standard). If you don’t want to share your Social Security number online while enrolling, call Aura at 844-939-3681; the company can give you a security risk assessment to check if any of your accounts or personal data have been breached and provide recommendations on how you can fix it.
Does Aura identity theft protection have a family plan option?
Yes, Aura has a family plan option. This plan covers up to five adult individuals and includes SSN monitoring for an unlimited number of children. It also includes parental controls through the Circle app.
The cost of the family plan is $50 if you pay month-to-month, or $444 if you pay upfront for the entire year. Paying yearly saves you $13 per month or $156 for the entire year.
Tulane University. Students More at Risk of Identity Theft: Tips and Resources to Stay Protected.
National Archives. National Archives Court Records.
Javelin. (2021). 2021 Identity Fraud Study: Shifting Angles.