How Much Would You Sell Your Social Media Data For?

Aliza VigdermanGabe TurnerChief Editor
Last Updated on Nov 16, 2020

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You may not know this, but social media companies like Facebook and Instagram make a significant portion of their revenue by selling users’ data to data collection companies, who then sell it to other third parties for targeted advertisements. That explains why, once you like something on Facebook, you may see ads pop up for it everywhere you go online. But while the social media and data collection companies profit off of user data, the user doesn’t see a penny, which is why we researched how much people would sell their social media data for. After asking 3,000 adults in the U.S, we found that the average citizen would sell their data for just over $2,000. But if you want to see data from your state specifically, simply click on “Select another state” to view the results.

While we can’t make money from our social media data currently, there are a number of tools you can use to prevent it from being used in the first place. A VPN, for example, will hide your web traffic from your Internet Service Provider as well as hide your devices’ IP addresses; learn more in our VPN guide or our list of the top VPNs. Another way to make sure that your social media data isn’t being used for identity theft is to invest in the best identity theft protection. Learn more in our identity theft buyers guide, or even read about child identity theft specifically. Sure, we don’t have total control over what data social media companies take from us, but with the best digital security practices, we can make identity theft, phishing, and hackings less likely.