The Best Data Removal Services of 2025

1. Incogni - Best Overall

SecurityScore:

9.7 /10

View Packages Links to Incogni

Product Specs

Site Removals	250+
Free Plan	No
Family Plan	Yes
Monthly Cost	$16.58

View Packages Links to Incogni

Why I Picked Incogni

Incogni stands out to us because of its simplicity and fast results. Subscriptions are also affordable for what you get. The basic plans remove your information from over 250 data broker websites and the premium plans include unlimited custom removals. That means the total number of websites Incogni covers is higher than most other companies on this list.

Another interesting piece of information is that Incogni was developed by one of the best VPN providers in the business, Surfshark, as an add-on service. Due to its success, another well-known name in the privacy game, NordVPN, started offering it as a supplement as well. That gave me confidence going into my Incogni review that I was going to like what I found.

User Experience

Purchasing and setting up Incogni couldn’t be easier. Once you select a plan, you’re asked to set up an account and digitally sign some paperwork; the latter allows Incogni to act as a proxy on your behalf. Once that’s done, all you have to do is click “Start Data Removal,” and you’re off to the races.

We’ll talk about how effective Incogni is below, but I also wanted to point out how easy to use — and useful — its dashboard is. If you go into the detailed view of the records the service found on you, you can get a clear picture of the company that’s selling your information; plus, you can see how long the average request for removal takes and Incogni’s threat assessment of said company. Out of all of the services I’ve tested, this is by far the most detailed breakdown I’ve seen.

With that in mind, let’s talk about how effective Incogni was at making these sites delete my data.

Effectiveness

Right off the bat, Incogni found 79 files containing my personal information and got to work removing them. After the first week, it tracked down 129 files and removed 100. By the end of my test period, 101 total files were completed; also, Incogni suppressed 29, meaning that those companies would not collect or publish any more data about me. That’s a feature I’ve found missing from other services.

Now, there’s something to note about how Incogni keeps score: If they reach out to a site that is likely to have information on you and the company says they don’t have a file, Incogni counts that as “complete.” This is because it tracks requests, not removals. It’s something to keep in mind in case you start wondering why so many websites have your information.

Price

One of the biggest considerations of any service is, of course, the price. Luckily, Incogni is keeping that figure pretty low at just $17 if you pay month to month. If you sign up for a year, though, that price nosedives to $8; this basically cuts your costs in half. Here’s the breakdown:

For an extra $7 per month you can add unlimited custom removals. Unlike the data broker requests, these are handled by Incogni’s privacy experts. If you find your information on people search sites or a random database, you can leave it to Incogni to request removal.

2. Aura Data Removal - Best Value for Money

SecurityScore:

9.6 /10

View Plans Links to Aura Data Removal

Product Specs

Site Removals	90+
Free Plan	No
Family Plan	Yes (for couples)
Monthly Cost	Starts at $7

View Plans Links to Aura Data Removal

Why I Picked Aura

You might know of Aura as one of our top-recommended identity theft protection services. They also have a dedicated data removal service that makes data removal accessible to everyone. It starts at only $7 per month (billed annually), which is lower than what Incogni and most other similar services charge. Aura also includes useful extras such as a VPN and antivirus.

User Experience

After signing up for Aura’s identity theft protection service and providing them with basic details such as my name and address, they immediately requested the removal of my data from 46 data brokers and people search sites. It was the easiest onboarding experience out of all the data removal services I’ve tested.

That said, Aura doesn’t provide quite as many details about each removal request as Incogni. They only provide a basic overview showing when your data was removed and when they’ll scan for your data next.

Effectiveness

I appreciate the speed that Aura initiates their data removal requests, but that’s typical of automated services. They only support just over 90 data brokers, though, which is a small number compared to the competition. Each week, they keep adding more data brokers on their list, so that gives me hope that they’ll meet or even exceed most competitors soon.

Price

There are two ways to buy Aura’s data removal service. You can either buy it bundled with their VPN and antivirus or with all of their identity protection services. Only the complete bundle offers a free trial, if you want to test it out before putting any money down. Both offer a 60-day money-back guarantee, so you won’t be fully committed either way.

Here’s an overview of Aura’s pricing:

3. DeleteMe - Most Thorough

SecurityScore:

9.1 /10

View Packages Links to DeleteMe

Product Specs

Site Removals	750+ (including custom removals)
Free Plan	No
Family Plan	Yes (up to 4 persons)
Monthly Cost	Starts at $8.71

View Packages Links to DeleteMe

Why I Picked DeleteMe

I loved Incogni’s fully-automated approach which made for really fast results, but DeleteMe is quite the opposite. It worked slowly, but more thoroughly. I say that because the process of finding out which services have your personal information and getting it removed is human-driven. Where Incogni used algorithms and automations, DeleteMe used manpower to opt us out of people search sites. I did a more deep-dive comparison of Incogni and DeleteMe, if you’re interested.

Another thing that jumped out at me is the number of sites and services DeleteMe covers. I mentioned earlier that Incogni removes data from more than 250 websites, and offers unlimited custom removals. DeleteMe, however, covers over 750 websites – including less popular ones like Spokeo and CheckPeople – which it has been building up since the service started in 2011. Like I said, it will take some time to check all those services, but data removal is not a race; it’s a marathon.

User Experience

DeleteMe does its part of being thorough, but the user has to do their part, too. When I tested DeleteMe, I had to go through a multi-step process of filling out the information I wanted removed from data brokers. The forms were incredibly thorough as well. In addition to asking for the full name, there’s an area where you can provide alternate names or aliases you’ve used in the past. For example, married women can provide their maiden names; or a person named Robert Smith can provide Bob Smith as an alternate name or nickname.

After filling it all out, I had to play the waiting game. And waited, I did. After about a week, I received a report on my DeleteMe dashboard detailing how many of the websites it covers have my information, and the progress of opt-out requests DeleteMe put in on my behalf. The report was very informative, and it looped me into the process perfectly.

Effectiveness

Now let’s talk about what those privacy reports entailed. Within the first week, DeleteMe found records associated with my information in 40 databases and successfully removed about a dozen. The rest was still in process.

DeleteMe was obviously not as effective as Incogni that found 129 records after just one week, but I’d argue that DeleteMe was just slower because of the mostly-manual process. Incogni eventually slowed down – in week two, it removed only one record. DeleteMe eventually caught up one month in with over 100 records removed in total, and then overtook Incogni in the second month.

Price

DeleteMe’s human-driven approach has a certain “white-glove service” feel to it. It’s like having your own PR team working around the clock to make sure your information is private – or at least off of data broker sites. But that kind of service comes at a cost. It’s not the most expensive on this list – that goes to Kanary – but it costs a few dollars per month more than Incogni. See the breakdown below.

All subscriptions are billed upfront, but I put the average monthly cost to make comparisons easier. And as you can see, DeleteMe can cost as little as $8.71 per month for an individual, which is similar to what Incogni costs if you go for a one-year subscription. DeleteMe is not over-the-top expensive, but if you’re on a budget, our most affordable recommendation (Optery) is coming up in the 4th spot. Or, you can compare DeleteMe and Optery here.

4. Kanary - Biggest Reach

SecurityScore:

8.4 /10

Product Specs

Site Removals	300+
Free Plan	Yes
Family Plan	Yes
Monthly Cost	$16.99

Why I Picked Kanary

There’s no telling how far-flung your personal information is on the internet; this is why I like that Kanary checks against a database of over 1,000 different data brokers and people-finder sites. It can be difficult to remove yourself from sites like LexisNexis, Truthfinder, and Radaris, but Kanary handles them with ease.

User Experience

When I put Kanary to the test, I was excited with what I found. They start you off with a free initial scan — more on that in the pricing section — so you can see what the service initially finds on you. In my case, Kanary located 20 exposures and got to work deleting them. When you compare Incogni to Kanary, you can see that the way the two services tally up these exposures and completions makes a pretty big difference.

Before we talk about how effective Kanary is at removing these exposures, though, I did want to point out how transparent this service is. I appreciated that Kanary is up-front about the data they collect on you — spoiler alert, it’s not much — how they store it, and how they handle a subscription cancellation. It’s clear this service cares about their customers’ privacy, which I really appreciate.

Effectiveness

Kanary scans over 300 different data brokers and people-finder sites for your information; this makes them one of the most comprehensive services. After about a month of testing, I’ll say that Kanary is effective at removing their customer’s information. However, you need to be patient.

After two weeks, Kanary had only removed six profiles for me. Keep in mind what I said above, though: A lot of these sites have up to 45 days to comply with deletion requests, so it takes some time to see meaningful results. About a month and a half into using the service, eight profiles had been removed. My exposures over time were trending down, and my removals over time were trending up. This is exactly what you want to see while keeping in mind that it’s a marathon, not a sprint.

Price

Kanary keeps things pretty simple when it comes to their pricing. You can purchase a monthly plan for $16.99, or you can pay $179.88 annually. For those of you who don’t have a calculator handy, the annual price breaks down to $14.99 monthly — or two bucks a month in savings. That’s the same price as Incogni’s premium plans.

The last thing to keep in mind with Kanary is that they offer a “free” plan, but that only serves to get your foot in the door. With this plan they’ll scan for your information, tell you how many exposures you have, and set three removals into motion for you. After 14 days, you’ll have to upgrade to the premium service to keep things going, which, as I said above, is important. If you want to see meaningful results from any of these services, you need to use them for at least a few months.

5. Optery - Most Flexible

SecurityScore:

8.8 /10

Product Specs

Site Removals	100-300
Free Plan	Yes
Family Plan	Yes
Monthly Cost	$3.99-$24.99

Why I Picked Optery

The majority of data removal services that I tested only offered one tier of service — meaning if it was out of budget, you were out of luck. More on this in the pricing section. However, when I reviewed Optery, I was pleased to find that they offer flexible subscription options; this makes it easier to tailor things to your individual needs.

User Experience

At the end of the day, I’d say that Optery is one of the better services for staying anonymous on the internet. Its Ultimate plan deals with a comparable number of sites to Kanary, and it’s effective at what it does. I also like that Optery doesn’t automate everything; at the Extended and Ultimate levels of service, they bring in human privacy agents for QA with removal reports and screenshots of your data disappearing every 90 days.

They also offer a unique feature that allows users to request custom removals. If you find your information on a people-finder or data brokerage site that isn’t in Optery’s database, you can request them to manually remove it. That’s interesting functionality, and it allows for a lot of flexibility.

Effectiveness

Optery is similar to Incogni in the sense that it works quickly — checking and tallying every site in its database for your information. If you aren’t found on a likely site, though, that’s counted as a removal. After I set up the service, I checked back 14 hours later and found that 180 removals were in progress, with 146 completed. These are impressive numbers, no doubt, but things did slow down after that initial bump.

Price

Like I said above, Optery is one of the very few data removal services that offers multiple tiers of service. Here’s a breakdown of what that looks like:

It’s also worth pointing out that Optery is similar to Kanary in the sense that it also offers a “free” version; however, all you get with it is a report of your exposures. If you want to actually remove anything, you’ll need a paid account.