Data broker platforms such as ZoomInfo offer the ability to find someone’s address and contact information by simply entering their name and city where they live into a search bar. Marketers, recruiters, and scammers often use these sites to dig up information on individual people for targeted outreach and sometimes fraudulent purposes. If you’ve been getting a lot of cold calls, unsolicited sales pitches, or noticed suspicious activity tied to your personal information, it might be because your profile is easily accessible on one of these platforms.
Fortunately, these platforms allow people to opt out, removing their information from the service so it cannot be so easily found. While opting out of a data broker platform might make it harder for your third cousin living in Alaska to find you, it’s a great way to enhance your privacy and avoid being scammed. Below, we’ll describe how to manually opt out of the data broker platform ZoomInfo. We will also discuss the value of using a data removal service like Incogni to do it for you.
Pro Tip: Check out what we think are the best data removal services out there right now.
What Is ZoomInfo?
ZoomInfo stands out from other data broker platforms by being business-oriented. The dashboard has an advanced search function that allows you to search for professionals using their name, industry, city where they live, job title, and more. The profiles generated by a search include various ways to contact these professionals, including their phone numbers, email addresses, and LinkedIn profile pages. As of 2025, ZoomInfo maintains over 260 million professional profiles and information on more than 100 million companies globally.1
ZoomInfo also gives businesses a way to find and contact potential clients, particularly key decision makers among organizations and businesses. According to the company, over 35,000 businesses use its services for sales intelligence and marketing outreach. If you make purchasing decisions, someone is probably searching for you there.
Now, while those purposes are legitimate, the information contained in ZoomInfo’s records can be used by scammers to initiate spear phishing attacks, a type of phishing scam that targets businesses and organizations. That’s why we think it’s a good idea to opt out of this platform, especially if you are in management.
Incogni makes it easy to remove your information from data-brokers. A few clicks of a button and your data is off their radar.
How to Opt-Out of ZoomInfo
It isn’t very difficult to opt out of ZoomInfo. However, like most data broker services, ZoomInfo doesn’t make it straightforward.
The first step is to navigate to the removal request page on the ZoomInfo website. Once there, you’ll need to provide an email address, full name, and phone number for the person whose information you want removed. ZoomInfo will then send an email with a confirmation code to the address you provided.
However, after entering the confirmation code, ZoomInfo may tell you that your email address isn’t on record. If this happens, you’ll need to provide more information to establish your identity, which can then be removed from the system. This seems counterintuitive, but it ensures ZoomInfo gets all the information that needs to be taken down.
You’ll also be asked why you want to remove your information, and whether ZoomInfo should inform other data sites that you don’t want your information collected. You can simply state that you have a privacy concern, and indicate that you’d like other data sites to be informed of your opt-out request. You’ll also need to provide a work email where another confirmation code will be sent.
FYI: If you experience technical issues during the opt-out process, try switching browsers. Some users have reported better success with Google Chrome over other browsers like Firefox.
After entering that second confirmation code, ZoomInfo will confirm that your email address and associated information have been opted out of the system. You’ll also receive a confirmation email with this information. However, it won’t specify which other data broker sites you’ve been removed from. In some cases, there are networks of people search sites owned by the same organizations. For example, when we opted out of PeopleLooker, it actually led us to BeenVerified’s opt-out page. ZoomInfo operates as a standalone B2B data platform, though the exact network of affiliated sites may change over time.
What If My Record Still Shows Up After My Removal Request?
The confirmation email told us it would take between 24 and 72 hours to remove our profile. Therefore, your record will still show up for another day or two after filling out a removal request. If it’s been more than three business days, you should consider contacting ZoomInfo. The first place to start is to send an email to: remove@zoominfo.com.
It’s also possible that you may have multiple profiles associated with different emails. This is more likely if you’ve had email addresses at a few different companies. Data brokers use automated tools for data scraping and this can result in the creation of multiple profiles for the same person. If you are in this situation, you may have to file individual removal requests for each email address.
It’s also possible that your information will show up again if you start a new job with a new email address or if ZoomInfo re-scrapes public sources where your data appears. We recommend periodically checking the most popular data broker sites every six to 12 months to make sure your information hasn’t reappeared. Consider setting a calendar reminder to stay on top of this process.
Should I Use a Data Removal Service to Opt Out of ZoomInfo?
As we said, opting out of ZoomInfo isn’t a straightforward process, and you may have to do it multiple times for multiple email addresses. On top of that, you should periodically check the platform every six to 12 months to make sure your information hasn’t reappeared.
If that sounds like a lot of unnecessary work, that’s because it is. A faster and more effective way to keep your information off of ZoomInfo and dozens of other platforms like it is to use a data removal service like Incogni or DeleteMe. For a subscription fee (typically ranging from $7 to $15 per month depending on the service and plan), these data removal services will automate the entire process for you and regularly check to ensure your information stays off data broker sites.
On one hand, it’s nice having an automated service to protect your privacy and save you hours of manual work. On the other hand, subscribing to a data removal service means adding one more paid subscription to the pile you already have. That said, if you’re getting swamped with cold calls, experiencing an unusually high amount of suspicious activity related to your identity, or simply want peace of mind knowing your data is being actively monitored and removed, you may want to invest in this type of service.
Why You Should Opt Out of ZoomInfo
Opting out of ZoomInfo decreases your exposure to identity theft, online scams, and unwanted solicitation. People can use your information on ZoomInfo to unlock more sensitive information used to steal your identity or target you with sophisticated phishing attempts. Scammers could also imitate you based on your information. For example, they could create fake social media profiles in your name and trick people you know into sending money or divulging their personal information. Even if you aren’t the direct victim of a scam, having your name involved in fraudulent activity could become a nightmare situation that damages your reputation and relationships.
>> Related Reading: How to Opt Out of Intelius
Recap
Whether you do it manually or pay a data removal service to do it for you, opting out of ZoomInfo is a good idea. It can cut down on the number of cold calls you get from marketers, and it lowers your risk of identity theft. ZoomInfo doesn’t make it straightforward, but the entire process can be completed in under 10 minutes.
>> More Opt Outs: How to Opt Out of Nuwber
You may also want to consider subscribing to a data removal service. If you’re a key decision-maker who handles major purchases, getting your information off ZoomInfo can provide real peace of mind. These services file removal requests across dozens of data broker sites and monitor them automatically to ensure your information stays removed. In our opinion, this type of privacy protection is worth the modest subscription fees—typically ranging from around $7 to $15 per month as of June 2025.
Pro Tip: Consider taking steps to remove your address from the internet.
ZoomInfo FAQs
-
How does ZoomInfo find my information?
Data broker sites collect data from public records, social media, and other public sources. Because this information is freely available, collecting it isn’t illegal.
-
Is the information on these sites accurate?
Accuracy varies from site to site, but ZoomInfo tends to be more accurate than most. The company invests heavily in collecting and verifying information, which is why it’s popular among B2B sales and marketing professionals.
-
Can I remove my information from other data broker sites?
Yes, most sites offer the ability to opt out. However, the process is rarely straightforward because these websites are not eager to remove the personal information they have collected.
-
How can I protect my privacy if I don’t want my information online?
The best way to keep your information off sites like ZoomInfo is to use a data removal service like Incogni. These services automate the process and constantly check dozens of data broker sites to ensure that subscribers’ personal information has been removed.
