Identity Theft Protection Guide

Comparing the Top Identity Theft Providers of 2024

We compared the top Identity Theft Providers on the market so you don't have to

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Aliza Vigderman
Gabe TurnerChief Editor
Last Updated Mar 29, 2024
By Aliza Vigderman & Gabe Turner on Mar 29, 2024

If you’re not as familiar with the identity theft protection space as we are, then you probably feel rather overwhelmed by all of the services available. Well, we’ve personally tested out all of the top options, and we’re giving you a comprehensive comparison below. But first, let’s find out exactly what identity theft protection does and whether or not you really need it.

Lifelock Dashboard
Lifelock Dashboard

Do You Really Need Identity Theft Protection?

Some people think that paying for an identity theft protection service is unnecessary, but we disagree overall. Of course, we’re never afraid of playing a little devil’s advocate, so let’s first consider the reasons why identity theft protection is unnecessary.

Why You Don’t Need Identity Theft Protection

One of the major features of identity theft protection services is that it monitors your credit scores and reports from all three major credit-reporting bureaus in the U.S: Experian, Transunion, and Equifax. However, many people have correctly pointed out that you can do this for free on your own. And if you see any unusual changes, freezing your credit report (meaning preventing any changes for a period of time), is also free. That being said, credit monitoring is only one part of identity theft protection services, and the rest would be hard if not impossible to do on your own.

Identity Guard Risk Management
Identity Guard Risk Management

Why You Need Identity Theft Protection

Simply put, there are dozens of criminal and financial areas that could indicate identity theft, and it would be impossible to monitor them all. From U.S.P.S address changes in your name to updates on local sex offender registries, it’s not realistic to be able to monitor all of these areas without some automated software. In addition, most identity theft protection services include identity theft insurance with reimbursement maximums of up to $1 million on average. Finally, many services also offer identity restoration, with specialists available 24/7 to help you to minimize losses and reclaim your personally identifiable information. For these reasons, identity theft protection is a necessity.

What Identity Theft Protection Does

Let’s go more into detail about what identity theft protection will do for you. Since we’ve tested out the best identity theft protection services on the market, we’re more than well-versed in this stuff; we’re bonafide experts.


In a nutshell, identity theft protection services alert us when our credentials (personally identifiable information like our names, Social Security Numbers, mailing address, etc.) are found in areas where they shouldn’t be like on the dark web or in a tax return we didn’t file. These alerts usually occur in the form of SMS texts or mobile app notifications, ensuring us that as soon as a service finds our personally identifiable information (PII) where it shouldn’t be, we’ll be the first to know.

Credit Sesame Identity Protection Alerts
Credit Sesame Identity Protection Alerts

Credit Scores and Reports

Since credit scores and reports can be huge indicators of identity theft, most identity theft protection services monitor them on a regular basis. The best services include reports and scores from all three bureaus in the U.S. Some services, like IdentityWorks, are actually owned by one of these bureaus (for IdentityWorks, it’s Experian, specifically). Of course, you can do this credit monitoring for free, but identity theft protection certainly makes it easier to access.

Experian Credit Reports
Experian Credit Reports

Monitoring of Financial Areas

Aside from credit monitoring, the majority of identity theft protection services also monitor key financial areas that could also indicate identity theft, including but not limited to:

  • Bank accounts
  • Credit cards
  • Investment accounts
  • Payday Loans
  • 401(k) takeovers
  • Tax returns

Monitoring of Criminal Areas

The last type of area that identity theft protection services monitor is criminal areas. Again, this list isn’t comprehensive, but that typically includes:

  • Dark web
  • Sex offender registries
  • Change of address USPS requests
  • Criminal records
IDShield Sex Offender Monitoring
IDShield Sex Offender Monitoring

Identity Theft Insurance

Since no identity theft protection service can completely prevent identity theft from happening, most include some form of identity theft insurance. This typically includes reimbursement for up to $1 million in stolen funds or losses. Sometimes, it also covers lawyer’s fees, but the actual terms differ from service to service.

Identity Recovery and Restoration

Most companies also provide an identity restoration specialist to help you reclaim your identity, from freezing your credit reports to helping you to reclaim your insurance benefits. These specialists are often available 24/7, which makes the process of recovering your identity less stressful.

Extra Digital Security Features

Finally, many services also offer additional tools to keep you safe online. We’ve seen extras such as:

  • Protection against phishing
  • Monitoring of social media accounts
  • Safe browsing tools.

Is Identity Theft On The Rise?

The most recent data on identity theft from 2018 says that overall, identity theft is not on the rise. From 2017 to 2018, fraud in general fell by 15 percent, from 16.7 million victims to 14.4 million victims. One huge area of decline was credit card fraud. However, not all areas of fraud decreased in this time period. New account fraud, for example, increased from $3 billion to $3.4 billion in losses, with common targets included student and car loans, credit cards, and mortgages. Another method of identity theft that increased from 2017 to 2018 was mobile phone takeovers, which went from 380,000 to 679,000. So while in general, identity theft is not on the rise, we have seen increases in new account fraud as well as mobile phone takeovers.1

Zander Insurance Dashboard
Zander Insurance Dashboard

Choosing Identity Theft Protection: What To Look For

For the most detailed information on how to choose identity theft protection, we recommend that you read our identity theft protection guide. But here’s a brief summary of what to look for.

  • Regular credit scores and reports: Look for weekly updates to your credit scores and monthly updates of your credit reports from Experian, TransUnion and Equifax.
ID Watchdog App Credit Score
ID Watchdog App – Credit Score

Note: Your credit score can differ based on which credit bureau is reporting it, which is why it’s important to get information from all three.

  • Key monitoring of criminal and financial areas: There’s a lot of variation in exactly what areas are monitored, but at the very least, look for monitoring of the dark web, criminal records, bank accounts, credit cards, investment accounts and sex offender registries.
  • Identity theft insurance: The subscription should include identity theft insurance with a maximum reimbursement of $1 million, the current industry standard. Note that identity theft insurance on its own costs between $25 and $60 a year,2 so it’s much cheaper when included with a larger identity theft protection service.
  • Identity restoration: The company should also give you a dedicated identity restoration specialist to help you to protect your PII and assets, available all hours of the day and all days of the week.
IDNotify Fingerprint Login
IDNotify Fingerprint Login
  • Advanced authentication: From a digital security standpoint, we look for identity theft protection mobile apps with two or multi-factor authentication. Two-factor authentication means that when you sign in, a passcode will be sent to your mobile device, and you’ll need to enter that passcode to log in. Multi-factor authentication, on the other hand, requires biometrics like fingerprint or facial recognition to sign in. Both methods prevent unauthorized access to your identity theft protection account, which is good because it stores a ton of your PII.
  • Privacy jurisdiction: If privacy is a huge concern of yours, you may want to use a company that’s not based in a Five Eyes member country like the U.S. That way, the government won’t be able to force the company to give over your information. However, all of the services we’ve tested are U.S-based, so this won’t be a problem for many.
  • Privacy policy: In order to monitor multiple areas for your PII, identity theft protection companies store a ton of your personal information by necessity. But ideally, they’re not sharing this information with third parties, especially for marketing or advertising purposes. We prefer companies that log as little information as needed to monitor criminal and financial areas and uphold our subscriptions, without making a profit off of selling or sharing our data.
  • Encryption methods: We also look for companies that encrypt our sensitive information using AES-256, the current industry standard for encryption. Some companies, in contrast, use AES-128, which is no longer considered to be the most secure method.
  • Customer support: The company should have a robust customer support system that offers communication over phone, live chat, and email, plus a comprehensive online help center. If human support is available 24/7, that puts the company over the edge.
  • Mobile apps: Depending on whether you have an iPhone or an Android, make sure that the mobile application is highly-rated, ideally three stars or higher. Since companies perform software updates, it’s also important to look over the most recent customer reviews to learn about any bugs that you might encounter.
Digital Protection by PrivacyGuard App
Digital Protection on the PrivacyGuard App
  • Pricing: Compared to VPNs, identity theft protection is a tad more expensive, ranging from about $9 a month all the way up to $50, depending on the number of people that it covers. Be sure to consider how many people you want to be covered, as there is identity theft protection for families available. Typically, these services cover two adults and up to 10 children and are discounted compared to individual plans. But if you’re just covering yourself, an average price range is about $25 a month.

Get Savings: Many companies offer discounts if you sign up for longer-term periods. If you know that you’re going to be using the service for a while, then it makes sense to take advantage of these discounts.

Identity Theft Protection Comparisons

Now it’s time to compare the identity theft protection services that we’ve tested. For a general overview, read the chart below.

Identity Theft Protection Services Credit Karma LifeLock PrivacyGuard Zander Insurance IDNotify IdentityForce IDShield Identity Guard ID Watchdog
Monthly Price Range Free $8.99-$25.99 $9.99-$24.99 $6.75-$12.90 $10-$32 $17.95/mo or $179.50/yr to $23.95/mo or $239.50/yr $13.95-$32.95 $8.99-$24.99 for individuals,
$14 .99-$34.99 for families
$14.95- $19.95
Credit-reporting agencies monitored (Experian, TransUnion, Equifax) TransUnion, Equifax 1-3 depending on plan 3 None 3 3 with UltraSecure + Credit plan 1-3, depending on plan 3 with Total or Premier plans With Premium plan
Frequency of credit reports/ scores Weekly Monthly Monthly n/a Monthly snapshot with premier plan Daily with UltraSecure+Credit plan Monthly Monthly with Premier plan Daily
Bank, Credit Card and Investment accounts monitored? No All plans alert for SSN and credit, but only the Ultimate Plus plan monitors 401k, investment account activity, and check and savings account application Yes, with some plans None No Yes Yes Tax refund, accounts opened, bank account takeovers, high-risk transactions Yes
Dark web and other criminal activity areas monitored? Yes Yes Yes, with some plans Yes Yes Yes Yes Yes Yes
If so, for what info? Data breach and dark web monitoring for email address associated with account USPS address changes, crimes committed in your name, fictitious identities, sex offender registry, home titles depending on plan Public records, neighborhood reports, registered offender locator, etc. Financial fraud, medical ID theft, tax fraud, Criminal ID theft, social security fraud, child ID theft, benefits and employment fraud, title fraud Court records and sex offender monitoring with some plans Scan dark web for illegal trading and selling of your personal information, court records Public records, use of personal credentials Dark web scan for credit card numbers, public records Dark web, high-risk transactions, subprime loans, public reports, change of address, sex offender registry
Email and SMS alerts Yes Phone, text, email, or mobile app Yes Email and app notifications Yes, with premier plan Yes Yes Yes Yes
Reimbursement maximum None $1 million $1 million $1 million $1 million $1 million $1 million $1 million $1 million
Privacy/ Security
Authentication Unknown Two-factor, multi-factor Multi-factor- fingerprint/ facial If you call, 4 step verification Multifactor- fingerprint/password Two factor Two-factor: fingerprint/facial +smart device Multi-factor Touch ID
Privacy jurisdiction Five Eyes Five Eyes Five Eyes Five Eyes Five Eyes Five Eyes Five Eyes Five Eyes Five Eyes
Logging policy Collect personal information (full name, street address, email, SS, phone number, gender, income, what types of financial products you’re interested in, device information, log information, location information. Do not share credit reports or scores with unaffiliated third parties, do not sell personal information with unaffiliated third parties for their ads/ marketing IP/Geolocation, cookies from websites, device ID. Info may be provided to government auditors, service providers, and cookie-specific marketing/advertising suppliers. IP address, OS, browser type, referring page URL, date/time/duration of visit, clickstream data, location data, application data, protected classification characteristics, professional and employment information Traffic data, other communication data about your visits to their website, info about your computer and Internet including IP address, O.S and browser type, information you give from filling out forms, non=identifiable info like your username, password, job title and company, third party content that syncs with your profile like email address book, mobile contracts, calendar, your emails if you contact them, responses to surveys, transaction details and financial info, search queries on website, also uses cookies IP address. device and browser type, cookies Location, IP address, device type, browser, operating system, device characteristics, mobile network info. IP address and cookies, does not disclose info to third parties May offer information to third parties of free services. Collect personal information- passwords, usernames, financial account info, and anything else you submit All the information we give them, and they keep it after cancelling but won’t share with third parties for marketing purposes
Encryption 128-bit Unknown Unknown All information is protected by firewalls, payment transactions are encrypted, emailed for more info . “We adhere to the same security protocols as many financial institutions and utilize encryption software programs. I am sure it’s understandable that we can’t be more specific than that!” SSL AES-256 encryption Military-grade encryption 128-bit TLS
Subscription options
Contract Lengths None Monthly Monthly Monthly or yearly Monthly Monthly Monthly Monthly Monthly
Return policy Free 60-day money back guarantee with annual membership If you cancel within 14-day period you’ll only be charged $1 None Monthly; “If you paid fees in advance for any period longer than one month, then you may, with the exception of fees for the first month of service and any start-up costs, obtain a refund on a pro rata basis for the period remaining after you cancel.” “IdentityForce’s refund policy is that in the event that you cancel a subscription in the middle of your Subscription Term, you will be entitled to receive a refund for the unused portion of the remainder of that subscription term” If a member is not completely satisfied with IDShield, the current month’s subscription will be fully refunded. Annual plans- can be cancelled within 30 days of purchase, monthly not renewable, money-back guarantee subscriptions have to be within period for which you enrolled. Members can cancel their service at any time and receive a refund for unused whole months of an annual subscription. The company will not reimburse customers for partial months of service.
Free trial Free 30-day free trial with Advantage of Ultimate Plus No but can try for $1 for first 14 days No, but can sign up monthly 30-day free trial 30-day free trial 30-day free trial 30-day money-back guarantee 30-day free trial
Customer Support
Features Online help center, can submit a request to support team Phone line, online help center, live chat 24/7 Phone number, email address, online FAQs Phone, fax, email, online form, limited online help center 24/7/365 phone service, email Email, 24/7 member services phone line Live chat, phone line, faq Phone weekdays 8 AM until 11 PM, Saturday 9 a.m. until 6 p.m. EST or email customer for Identity Guard Classic accounts, for Identity Guard with Watson accounts, also online FAQs Phone/ email 24/7, online help center
App Credit Karma LifeLock for Norton 360 Digital Protection on iOS, Digital Protection by Privacy Guard on Android Zander Identity Theft Protection on Android, Zander ID Theft Protection iOS IDNotify IdentityForce IDShield Identity Guard Classic ID Watchdog
Apple rating 4.8 4.6 2.6 3.9 1 3.4 3.9 2.2 2.3
Google Play rating 4.7 4.7 Not enough ratings 4 1.4 3.7 4.6 4.5 3.4
Read Our Review Credit Karma Review LifeLock Review Privacy Guard Review Zander Insurance Review IDNotify Review IdentityForce Review IDShield Review Identity Guard Review ID Watchdog Review
Read Our Pricing Page n/a LifeLock Pricing PrivacyGuard Pricing Zander Insurance Pricing IDNotify Pricing IdentityForce Pricing IDShield Pricing Identity Guard Pricing ID Watchdog Pricing

Written Comparisons

We’ve also put the best identity theft protection services head to head in our comparisons. Find out which one is best for you below!


Credit Sesame App Home Screen
Credit Sesame App Home Screen

We hope we’ve made your process of choosing an identity theft protection service a bit easier. If you want to dive deeper into any one particular software, be sure to read our individual reviews, which provided the most detail about our testing and research. Or, to learn more about identity theft protection in general, read about our research on child identity theft or about the most common type of fraud in each state. Identity theft and fraud may be scary concepts, but you’ll get peace of mind with an identity theft protection service that you can trust.

  1. Javelin. (2019). 2019 Identity Fraud Study: Fraudsters Seek New Targets and Victims Bear the Brunt.

  2. NAIC. (2020). Identity Theft.